You heard us right. Today is the first day of the Davidoff Swiss Indoors event and Roger Federer is already getting some trophy: this one is for his 3 previous wins in Basel. But can you really blame the Swiss? And can you really name the second most famous person in Roger’s country besides Martina Hingis? Exactly.

Remember that crazy, shocking Serena semifinal meltdown in New York? Serena Williams made sure we don’t . Since that horrid day, she released her book, proved she’s #1, finally won one of those pesky non-Slam titles at Doha and then traveled to London for yet another signing. And you know what? Brits went crazy for her new look as they lined up for hours to meet the American. London 2012 is not that far away.

Maria Sharapova didn’t play enough to qualify for Doha and she’s not joining the field at Bali. But we frankly don’t care about those far-away tournaments at this point. We’re just happy to see Maria back in action in California over the weekend. She launched the new Sony Ericsson Equinox phone by her home at Canoga Park, LA and judged (yet another) Maria look-alike contest.